When you hear the name Bell Ross, if youre like me, you have a particular mental picture that comes to mind a square case that calls to mind the very aviation instruments theyre intended to reference. For 2014, Bell Ross is introducing a new model to their Aviation collection that relies not just on the shape, but also the color scheme, to establish the airplane roots.The new model goes by the name of BR 03-94 Carbon Orange, and for my eyes, the orange is the star of the show, especially when paired with the orange canvas strap (sure, you could opt for their standard black rubber strap, but why?) that manages to be just as bold and blocky as the case its paired to. The orange then carries over onto the dial. Why? While aviation instrumentation (amongst other industries) relies on the crisp black and white contrast to keep legibility high, a color like orange is thrown in the mix to highlight crucial information. In the case of the BR 03-94, this critical data is in the chronograph functions.Go ahead; take another look at the watch. Everything thats in orange relates solely to the chronograph; the central seconds, 30 minute register at 9 oclock, and the start/stop pusher north of the crown. All in brightly contrasted orange, making it a cinch to hone in on the chronograph in a hurry.The rest of the dial is the look that were all quite familiar with, and is a successful style for the brand. Large numerals and broad hands top the dial, and complete the aviation look. Overall, its a cohesive style (both to itself and the collection) thats sure to find many supporters amongst those who are fans of these distinctively-cased watches. With carbon appearing in the name of the watch, I was holding out that we might see something like a case made of some carbon fiber composite, which, if done up properly, can give quite a unique patterning to the case while reducing the overall weight of the piece. Unfortunately, thats not the case just plain old steel here. And yes, perhaps another brand could go for a CF dial, but I think that would be rather out of place on a BR model, unless it was painted flat black and then why even bother?For myself, Ive always enjoyed seeing Bell Ross pieces pop up in articles, and I do rather like the style. They take something familiar (the aviator watch) and have turned into something thats uniquely their own (in large part due to that case) that all at once lets you know what marques name is going to be gracing the dial. Limited to an edition of only 500 pieces, I have a feeling this $5,900?BR 03-94 will be a model that moves pretty quickly off the shelves. ?bellross.comTech Specs from Bell RossMovement: ETA 2894Case: 42mm steel with black PVD finishDial: Matte black with luminescent numerals, indices, and handsCrystal: Sapphire with AR coatingWater Resistance: 100mStrap: Orange canvas and black rubber with PVD pin buckle [...]