Hublot announced today that they have partnered with Ferrari to become (among other things) their official watch maker and official time keeper. This means that during their agreement only Hublot can produce Ferrari branded timepieces. Hublot will also be a branded partner during Ferrari events (and likely the Ferrari name will be displayed at many Hublot events). They refer to this as a comprehensive agreement covering all the activities of Ferrari and Hublot I know, a bit vague, but I think we [...]

Collaborations and tie-ins are nothing new to Hublot. The brand thrives on them. And as part of the companys release strategy, Hublot has also created numerous limited-edition watches to commemorate these relationships. For the most part, these limited-edition watches are variations of existing references new dial colors, new case materials, new straps that kind of stuff. Theres nothing wrong with that, but Im sure many readers would prefer to see something a little different and special. It se [...]

Founded in 1868, IWC prepares to celebrate its 150-year history in 2018 with five limited models from different collections, and the IWC Da Vinci Automatic Edition 150 Years watch is the most accessible among them. Aside from the 150 Years in the names, all share the lacquered dial with printed numerals? all white except the Da Vinci Automatic you see here in blue. This is not simply a small-seconds version of last years three-hand Da Vinci Automatic (hands-on here), as it represents an in-house [...]

Welcome back to an original feature, My First Grail Watch. In this series, we ask prominent people in the watch industry about the first timepiece that they lusted after. Today, were speaking with Elie Bernheim, the third-generation leader at the helm of Raymond Weil. We think youll find it interesting to hear from someone who quite literally grew up in the industry. (ABTW): Who are you, and what is your relationship to the watch industry? Elie Bernheim: Im the grandson of the eponymous founde [...]

Welcome to the latest installment in our Cost of Entry series. In this feature, we examine different brands through the lens of their most affordable model. Having previously looked at the entry-level offerings of omega, Omega, Panerai, and Hublot today, a name well-known even far outside the world of watches: Cartier. And none other than the iconic Tank, in the form of the Cartier Tank Solo XL Automatic, represents the most affordable mechanical mens watch Cartier offers, at around US$3,500. T [...]

After days of strategic teasing on social media, today Lange revealed its first-ever steel luxury sports watch with the A. Lange Sohne Odysseus. Lining up for a fat slice of this highly lucrative and equally populated market segment would be no news in itself - but the fact that it is Lange we are talking about, the brand that has never serially produced a steel watch before, stirs things up quite a bit. Combine that with a decidedly big departure from the companys established design DNA, and t [...]

When it comes to the ongoing bronze watch trend, perhaps no other brand has done more to stoke the flames for enthusiasts than Oris. The marque has delivered some stunning entries into the segment over the past few years, including the limited-edition Carl Brashear chronograph and specialty versions of the fan-favorite Divers Sixty-Five. For its latest entry into the segment, the brand doubles down on the material with the Big Crown Bronze Pointer Date - adapting the signature Oris design with n [...]

The Omega Speedmaster Professional Moonwatch is among the most famous historic watches of all times, and it still happens to be produced today. Here is some more of the back-story behind the iconic watch: Chances are that at some point today youve used a satellite. Whether TV, phone or internet, your digital footprint will have probably graced the heavens, tossed about by a network of delicate machines that shoot around the ball of rock we call home at over 18,000mph. But, 1,071 successful satel [...]

More retro-styled Longines watches? Oh, yes. New for 2014 is this collection of Longines Heritage Diver watches that come in two versions,?including?the Heritage Diver chronograph ref. L2.796.4.52.9 and the Heritage Diver three-hand ref. L2.795.4.52.0. Each of these dive watches is inspired by 1970s Longines sport watches, and they represent some interesting design features.The tonneau-style cases in steel are typical of dive watches of the era, and it is a look Ive personally always enjoyed, th [...]

Dont forget! You still have time left in November 2016 to enter to win a?Maurice Lacroix Pontos S Diver Blue Devil Limited Edition watch in?this months watch giveaway. Click here to enter, as well as to learn more about the giveaway and the watch.And, to further sweeten the deal, giveaway winners will also get a choice of a $100 kit or $100 gift certificate from WristClean Watch Cleaning Supplies when they complete a Watch Winner Review of their new timepiece. Good luck, and be sure to check b [...]

Hublot goes tonneau. Fans of the brands have been asking for a non Big Bang or King Power inspired watch for a long time. Something is finally here, and this is just the first of more to come. This is the first Hublot Masterpiece collection (Ref. MP-01), and will be a range of higher-end Hublot timepieces with in-house movements that will be positioned between standard Hublot watches and the ultra high-end Confrerie Hublot timepieces. The Masterpiece MP-01 will be limited to just 100 pieces.When [...]

A few years ago I decided that I was no longer really impressed with tourbillons. It isnt that tourbillons are not special or complicated, but the deluge of tourbillons from every brand able to buy one from BNB Concept (now defunct) or Concepto, etc made the tourbillon game too easy. They just lost their rarity and sense of importance. The mystery behind their function, and the allure of their complicated movements was lost in their sheer availability, and often laugh-inducing prices. So I just [...]

As there is a deep place in my heart for wild and complex watches, so too is there is place in my heart for the tasteful and simple. Honestly, some days you want a watch that soothes and elevates, as opposed to one that boggles the mind. The Audemars Piguet Jules Audemars Extra-Thin is really a poster child timepiece of the new movement towards simple, minimalistic, think watches. If you can afford it, this watch is a stunner. Priced at just under $20,000. Read my full article on the Audemars P [...]

For 2014,?Omega thematically follows up the Omega Speedmaster Co-Axial Chronograph Dark Side Of The Moon Watch with their second ceramic-cased Omega Speedmaster that is known as the Omega Speedmaster Grey Side Of The Moon. In some ways it is a new flavor of Dark Side Of The Moon, but in other ways it simply continues what the famed DSOTM started.The success of the Speedmaster Dark Side Of The Moon watch (reviewed here) is no joke. Omega is perhaps 12 months or more backed up with production and [...]

The second most expensive new IWC Ingenieur watch for 2013, and my favorite new model in the series, is this Ingenieur Perpetual Calendar Digital Date-Month ref 3792 (IW379201). Despite the models tongue-twister name it leaves out the fact that it also has a chronograph. Visually stunning and extremely masculine, this is the type of forward-thinking modern design that I like to see in a luxury sport-themed timepiece.It all starts with the in-house made IWC Calibre 89802 automatic movement, which [...]

I had Cartier make this image for me because it was the best possible visual for the event. With Cartier getting really serious about amazing in-house made movements and complications they are sending a set of the watches on the road in the good ol US of A for us to see. The Cartier road show is coming to a city near you. Can you spot some of your favorite Cartier manufacture movements?? There is a glut of tourbillon watches, and my favorite, the Cartier Astrotourbillon. Can you name them all?Yo [...]

For fans of Cartier who happen to be guys, this watch has been a long time coming. Dont get me wrong, Cartier makes a host of mens watches, but?the Cartier Drive de Cartier watch is a piece that I could confidently say is a watch that can successfully broaden the brands appeal in a way that hasnt been done for quite some time. The reason for this may very well lie in the fact that it offers a range of options from steel, to gold, to a flying tourbillon model. That being said, its the steel versi [...]

2015 is certainly the year of the ceramic Speedmaster at Omega and we arent complaining. This bright, white little number is the new Omega Speedmaster White Side Of The Moon. In 2013, Omega released the Omega Speedmaster Dark Side Of The Moon ( review here) that was a surprise (and enduring) hit that put the newer Omega Speedmaster Co-Axial Chronograph watch with the in-house made 9300 movement in an all black ceramic case. The Omega Dark Side Of The Moon was sporty, stealthy, and very sexy qu [...]

The myth of Jean-Claude Biver is as much a man, as the man himself. While many people wouldnt necessarily consider the CEO of a watch brand a celebrity or an icon; to watch lovers and people working in the industry, few people have the level of respect and close to attention that Mr. Biver enjoys. And enjoy it he does. The prize for the mans calculated efforts is a sense of pride and a pat-on-the-back attitude that comes naturally. Bright-faced and wide-eyed, Jean-Claude Biver (JCB) often has th [...]

July 20, 2009 was the 40th anniversary of the Apollo 11 moon landing mission that famously made the Omega Speedmaster Professional watch world famous. Oh yea, and it was cool that we landed on the moon as well. Trust me, on each occasion that can be fathomably possible, Omega relishes in its [past] achievements. Why should Omega have all the fun though? There are other watches companies, and others that can work to celebrate humanitys victory over our Earthly prison!The most obvious type of watc [...]