A complicated looking, classically-designed timepiece is a welcome addition to any watch collection and something like this?Longines Master Collection Moon Phase Chronograph?reference L2.673.4.78.3?is a solid and affordable way to include such an item into your collection. It contains the Swiss Made ETA Valjoux 7751 which is modified to become the Longines caliber L687. My first ever complicated watch included a Valjoux 7751 and I think it is a very effective way to enjoy a good volume of compli [...]

The emerging trend for watch brands to categorize their collections in terms of size rather than by gender is a positive development that can only lead to better marketing and better design decisions within the industry. It means women can now wear state-of-the-art technology and great designs without being made to feel they are poaching mens collections. Any woman who has ever endured the condescension of salesmen who try to steer her toward the womens showcases in stores will understand this. [...]

Swiss Oris signature dive watch line, the Aquis, is popular and well-known for good reason. So much so, in fact, that its difficult to know where to begin a review of the most basic model shown here, the Oris Aquis Date. Long recognized as a solid tool watch, a design refresh in 2017 makes this second-generation Aquis more refined and wearable, and in my opinion, darn near perfect for someone who wants a handsome, versatile, and bold-wearing modern dive watch. There is no doubt that the Oris Aqu [...]

One of the more recent and rather attractive limited-edition Bell Ross BR03 watches is the BR 03-92 MA-1, which is inspired by the famed green and orange military jacket design. Paris-based Bell Ross is really at its fashionable best, once again adopting something from the military to the high-end fashion world in a unique way that ultimately creates something entirely new.The Bell Ross BR03 is a longstanding model collection that is a smaller 42mm-wide square-shaped cockpit instrument-style [...]

To many couples, the idea of a his-and-hers watch duo is appealing. The idea is to have sets of watches from the same brand and collection which are offered in equally appealing mens and womens variants. Thus, there is typically a larger and more masculinized his version, as well as typically a smaller and possibly more decorative hers version of the same model watch. His-and-hers watch sets are common enough, but finding ones that look just as good on both people is a bit more challenging. Belo [...]

So, you get on a plane. You get off the plane. You get in a cab. You check into your hotel. You jump in the pool. You call home. And you do all these things on time because you have a worldtimer on your wrist. Ive never fully understood why theres such a marked dearth of nice, highly water-resistant worldtimers out there, given how incredibly useful this specific segment of watchmaking can be when it comes to real-world practicality, but its true - there really just arent that many. Well, fellow [...]

On the eve of the 50th anniversary of mankind landing on the Moon, Omega introduces its Omega Speedmaster Moonwatch 321 in platinum, with a ceramic and enamel bezel, powered by the recently re-launched Calibre 321. Heres all you need to know.As any hardcore Moonwatch nerd will immediately recognize, the 42mm wide case design is inspired by the asymmetrical 4th generation Speedmaster case, complete with the twisted lugs of reference ST 105.012. What could not possibly be spotted is the special pl [...]

It was back in 2011 when the original Hublot La Cle du Temps (The Key of Time) watch was first debuted. Later that year, I got to go hands-on with the odd Hublot watch that allowed its user to control time. The basis of the Hublot Key of Time watch is with Hublots Mathias Buttet, who arrived at Hublot after his company BNB Concept went out of business during the financial crisis. I dont need to tell the story again, but clicking on the above links will give you additional information. For 2015, [...]

Since Jer?me Lambert took the helm at Montblanc?in 2013 (he recently took the role of Director of Operations at the Richemont group), the brand has been expanding and refining their offerings at an impressive rate. Of course, there have been real value mechanical watches like the?Meisterstuck Heritage Perpetual Calendar?and the Heritage Chronometrie Chronograph Quantieme Annuel, but they also entered the smart watch space with the Summit. Montblanc, fortunately, have not forgotten about the high [...]

Swiss watchmaker Hublot today unveiled its first full-production smartwatch with the Hublot Big Bang e. This isnt the luxury brands first smartwatch, which was a limited-edition model produced with soccer (football) referees in mind that covered hands-on here in 2018. The Big Bang e builds on that platform and is part of parent company LVMHs larger push into high-end smartwatches. LVMHs TAG Heuer debuted a new Connected smartwatch collection in March 2020, and LVMHs Louis Vuitton also sells a n [...]

As a halo product designed not to sell in large volume, but to showcase the upper-end of the technical abilities at Panerai, the 2018 LAstronomo Luminor 1950 Tourbillon Moon Phases Equation Of Time GMT is one hell of an horological product. Referenced as the Panerai PAM00920 (PAM920), this $200,000+, 50mm wide mega watch is something were sure youll want to know about (even if only a precious few will be able to afford one).The base caliber and concept behind the Panerai LAstronomo is derived fr [...]

Pop stars and watches tend to make for a less-than-dynamic duo. All too often, when it comes to their watches, these celebrities make more misses than hits-usually choosing the gaudiest, most expensive timepiece (or its replica fake) they can find. Thats where Aloe Blacc stands head and shoulders above his peers. The dapper, staggeringly charismatic 35-year-old soul singer/hit songwriter might actually be coming up behind the likes of John Mayer as one of pops more horologically savvy hip cats.T [...]

Some Lange watches put me in actual pain, I want them so much. To make this issue sound more serious than it actually is, Ill call it Futile Unattainable Watch Acquisition Syndrome (FUWAS, for short). If someone has copyrighted that already, have his lawyer contact mine. Weirdly, the heavyweight horological muscle-flexer?A. Lange Sohne Tourbograph Perpetual Pour Le Merite is not such a Lange, and I have even managed to finally figure out why.All images by David BredanWhy? Exactly because it is [...]

The landscape for the 2020 Americas Cup is looking very different after its first two events (Italy England) were canceled due to the pandemic, but that hasnt stopped Panerai from moving forward with its partnership with the Luna Rossa Prada Pirelli Team, whose inaugural home race was unfortunately one of the victims of the cancellations. Joining the Submersible Carbotech variant unveiled at SIHH last year is the stealthy new DLC-coated titanium PAM1036 - a Luminor GMT model that once again adh [...]

What times we live in. Who would have ever thought to see a celebrity endorse a watch companys recruiting efforts. Sure we are all used to celebrities modeling watches, even attending watch public relations events. I even wrote about watch companies like Audemars Piguet making watches for US presidents, who then plug the brand (for charity).Well new ground has been broken, and I would pay good money to learn the buttering up process involved in getting George Clooney to adorn a watch makers mono [...]

Sponsored Post written for by advertiser.Bell Ross, which became a reference in aeronautical luxury watches, has something special with travel and time. And they prove it once again by launching their new Bell Ross BR V2-93 GMT 24 H timepiece. At a glance, one can easily catch its subtitle mix of a sporty, chic look-vintage in style yet, highly contemporary.Following the brands motto of Form follows function, its framework is dictated by its use, making it the perfect travel companion to pass [...]

Given the status that Patek Philippe holds in the watch community, I can safely hold them to a very high standard even in their marketing. Starting in August of 2010, Patek Philippe will roll out a new advertising campaign for its womens watches. Watch advertising is crucially important because they make important value propositions to consumers, as well as communicate essential branding information that relates to how people perceive brands and luxury watches over all. Given that, I find it hi [...]

The Jewish new year just ended. On the Jewish/Hebrew calendar scale the year is 5770. The Gregorian calendar that is the universal standard for the US and business all over the world has the year at 2009. There are other calendars out there too that I am not familiar with that have the date as something else still. I find this concept interesting. Think back to the turn of the century when such a big deal was made about the year 2000. It did feel like a big change, as though something special wo [...]

Adding to their collection of understated, classically styled Artelier line of dress watches, Oris has announced the Artelier Calibre 111 with golden dial highlights. The new model keeps well within the design Oris has established with the Artelier 111 line but adds a new option with just a light touch of gold.The Oris Artelier Calibre 111 with gold highlights features a stainless steel case, measuring in at a diameter of 43mm, with a lug width of 23mm to help balance out the case diameter. Oris [...]

Moments into the meeting with Chronoswiss at Baselworld 2019, I knew what my favorite new watch from the brand was. I was particularly enthused by this Blue Note (as I called it) Chronoswiss Flying Grand Regulator Open Gear ReSec watch, which is limited to just 50 pieces. Blue is a popular color right now, and this watch is literally covered with it.It can be a bit challenging to sort through the many slightly different Chronoswiss regulator models. At times, I can easily confuse two models. Fo [...]